In the recently organized ‘The Great Indian Blog Train’, by IRCTC (Indian Railway Catering and Tourism Corporation) and Tourism Ministry 60 bloggers from 23 countries, including India were shortlisted. The bloggers would promote the Luxury Trains of India by having a first-hand experience on them.
15 bloggers out of the chosen 60 boarded the Palace on Wheels, one of the Indian luxury trains, from Safdarjung Railway Station, New Delhi on 7th February 2018. The incredible venture will take bloggers on wonderful sojourn of 7 days on Maharaja Express, Palace on Wheels, DeccanOdyssey and Golden Chariot. According to the tourism ministry, a group of 15 bloggers will be travelling in each of the trains.
The bloggers were selected based on the number of their followers. These chosen bloggers will travel across the length and breadth of India covering various states and writing about them.
As per the reports, this initiative will lead to widespread fame for the destinations along with the luxury trains. This could be so done by the videos, blogs and photos published by the bloggers or Instagramars about their experiences of the voyage. The luxury train operators and the railways are expected to be benefitted by the campaign.
The second group will be commencing their journey from Delhi on Maharaja Express on 10thFebruary 2018. Further, the third group will embark upon their journey from DeccanOdyssey the same day from the Chhatrapati Shivaji Maharaj Terminus in Mumbai.
The last group will begin their expedition by traveling in Golden Chariot on 19th February 2018 from Bengaluru.
According to the statements, the bloggers will be hosted by The Railway Board, the state governments of Rajasthan, Maharashtra and Karnataka and the IRCTC – the tourism arm of the railways.